The Reluctant Blogger

Welcome to my blog. I am told that hosting a blog will help promote my forthcoming book, “SuperSense: Why We Believe in the Unbelievable.” At first I was reluctant to do this as blogging struck me as a rather self-indulgent, opinionated activity. Then I realized that’s exactly what it is supposed to be and for someone who is happy to promote himself and the public engagement of science at the drop of a hat, it is a bit churlish to start negging blogs now.

So here it is.

Before I begin I would like to say a big thank you to my publishers, HarperOne and in particular the immensely talented Abby Berendt who has set this up for me (Abby also filmed and edited the groovy video blip that can be found here). Talk about making a purse out of a sow’s ear. The material for the clip was all shot in 20 mins on a flying visit to the HarperOne offices in downtown San Francisco.

Why bother with my blog you might ask? Well apart from family and friends, I am hoping to attract visitors with regular premonitions, messages from the other side as well as revealing the secret for eternal youth.

Unfortunately as a committed skeptic and non-believer in any personal god or gods, I guess those sections will be a bit thin. However, there is other worldly stuff that should keep you coming back for more.

For example, writing a book for the general public is an odd experience and I will keep you posted along the way. Aside from the actual writing there is a whole marketing campaign that has to be geared up before the first copies have even hit the shelves. So, I will keep you up-to-date with the pre-publication activity related to the book. It is a much more complicated and exciting process than I had ever imagined. This should be interesting for those of you considering writing a book.

I suppose the main reason for the blog is to draw your attention to cool research and findings. Not necessarily just stuff related to the theory I propose in “SuperSense” but also other amazing research and findings. You know, the sort of things you just could not make up. I will keep these restricted to water-cooler conversation topics.

Anyway, I am new to this so please be gentle.

Nothing on premonitions or messages from the other side for the moment to report but keep tuning in, I guarantee it will make you look younger.



Filed under General Thoughts

6 responses to “The Reluctant Blogger

  1. Glad you decided to go for the blog despite the apprehensions!

    “making a purse out of a sow’s ear” is a phrase that I find quite supernatural and disturbing (as a Yank)

  2. brucehood

    Interesting that you find this disturbing, Katie..

    We tend to remember things that jar with our conceptual frameworks and I think this an example of a memorable phrase.

    I wonder what the origin of it is….

    Thanks for the comment.

  3. Shiri

    Hey Bruce,

    Really enjoying your blog, thought you might appreciate the following joke…sums up quite nicely how beliefs can be mistaken for evidence..

    It was autumn, and the Indians on the reservation asked their new chief if it was going to be a cold winter. Raised in the ways of the modern world, their chief had never been taught the old secrets and had no way of knowing whether the winter would be cold or mild. To be on the safe side, he advised the tribe to collect wood and be prepared for a cold winter. A few days later, as a practical afterthought, he called the National Weather Service and asked whether they were forecasting a cold winter. The meteorologist replied that, indeed, he thought the winter would be quite cold. The chief advised the tribe to stock even more wood.
    A couple of weeks later, the chief checked in again with the Weather Service. “Does it still look like a cold winter?” asked the chief.
    “It sure does,” replied the meteorologist. “It looks like a very cold winter.” The chief advised the tribe to gather up every scrap of wood they could find.
    A couple of weeks later, the chief called the Weather Service again and asked how the winter was looking at that point. The meteorologist said, “we’re now forecasting that it will be one of the coldest winters on record!”
    “Really?” said the chief. “How can you be so sure?”
    The meteorologist replied, “The indians are collecting wood like crazy!”

    Ref: Plato and a platypus walk into a bar: understaing philosophy through jokes by T Cathcart and D Klein

  4. brucehood

    Thanks Shiri…
    And humour like beliefs is both universal but subject to local variation.

    Yesterday, ‘The Guardian’ newspaper published the world’s oldest known joke, a Sumerian gag from 1900BC –
    “Something which has never occurred since time immemorial: a young woman did not fart in her husband’s lap.”

    Those crazy Sumerians crack me up with their sparkling wit!

  5. Pingback: Thank You Alphainventions, Condron et Al… « Bruce M. Hood

  6. So this is how it all started?

    I shall be trawling your archive over the next wee-while, but the Indian wood/weather forecast joke made me chuckle. You had a good send off!

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