You may shudder at the udder thought of it, but the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), India’s biggest and oldest Hindu nationalist group, plans to launch a new drink, cow urine in a can.
The cow is sacred in Hindu society and the belief is that drinking its urine and eating small amounts of cow poop is good for you. Don’t worry, we are informed that once processed, the cow pee, “won’t smell like urine and will be tasty too.” Oh, that’s ok then. Can I have mine as an ice-cream float?
Unlike Coca-Cola and Pepsi, it is believed that cow urine is medicinal. They plan to take on Coca-Cola and Pepsi and even export to outside of India.
Somehow, I think that teaching the whole world to sing is easier that getting them to swallow this supernatural belief.