Daily Archives: September 19, 2009

May The Farce Be With You

The Guardian reported that Britain’s largest food chain, Tesco’s had been accused of religious discrimination following an incident where Daniel Jones, founder of the religion Jediism was ejected from a store in Bangor, North Wales for failing to remove his Jedi hood. The 23-year-old Jones who founded the religion based on the Star War movies said that he felt humilated and victimized and is considering legal action against Tesco’s.

StarwarsHe has a point. Over 400,000 people listed Jediism as their religion on the 2001 UK census making it more popular as a religion than Scientology. However, Tesco’s hit back saying that Jones, also known by his Jedi name, “Morda Hehol,” had not been banned and that “Jedis are very welcome to shop in our stores although we would ask them to remove their hoods…Obi-Wan Kenobi, Yoda and Luke Skywalker all appeared hoodless without ever going over to the Dark Side and we are only aware of the Emperor as one who never removed his hood…If Jedi walk around our stores with their hoods on, they’ll miss lots of special offers.”

I guess followers of alternative religion, Great Spaghetti Monster in the Sky, would also be directed to aisle 5 where there is currently a special offer on pasta.

UPDATE: As @kateweb has pointed out on Twitter, I may have to support Morda Hehol’s action against Tesco as the store did not specify which Hoods were banned.

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