Category Archives: book publicity


I started this blog back in 2008 at the suggestion of the publisher of my first book. I have posted 372 items that have generated over 3,700 comments. The numbers are ok (700,000 visits) but if you really want to make an impact you need to blog on sites that have huge volumes of traffic.

I have just published my first blog for the Huffington Post which has been an exciting experience and have a steady start on the Psychology Today site. I will keep writing blogs here and of course, it is a handy website to load up showreels and pictures but it will be difficult to keep generating new material. I note that many of the bloggers out there are chasing original material which is why any new science story is immediately snapped up. In my field it is easy to spot where fellow bloggers are getting their stories, mostly from the top journals such as Psychological Science. Their job is made all the easier by many associations providing press releases on home websites.The trouble is that there is only so much information that can go round and many writers end up recycling items in a world that expects rapid online publication as described in Nick Davies in his book on the phenomenon of “churnalism.”

I have to also admit that some of the blogs I write have ended up in my books. For example, one of my personal favorites about being followed by a troll claiming to be Helen Mirren last year ended up in a chapter in The Self Illusion about how the internet is changing the way we portray our selves in the new social media networks. However, unlike churnalism, I have authored much of the material though I accept that this is mostly based on my research of other people’s work.

But there is a danger of trying to write too much to satisfy demands. Only this week, Jonah Lehrer attracted flak from journalists who accused him of self-plagiarizing his own work. He was forced to make a public apology but I fully understand how he came to end up recycling his own writing. I too have done this on occasion as when you write something that really works and then use it again.

So it would be wiser to stop writing for so many outlets. However, this blog is mine and I write it for freedom of expression and no financial gain. (I also don’t get paid for blogging on the other sites FYI). I am also effectively unedited here so I can say what I want and that is a luxury that I will not give up. It may mean fewer postings in future but do stop back for thoughts that I would hesitate to publish publicly on other sites. After all, this is my little baby


Filed under book publicity, General Thoughts

Finally,”The Self Illusion” eBook is Out

Normal blogging services will soon be returned but I am pleased to announce that the Kindle eBook version is now available here on Apologies to all of you who have been frustrated trying to get an eBook version and I hope that you still have the enthusiasm for it. So far, the signs are all promising. In the meantime, there is an forthcoming episode of “Through the Wormhole with Morgan Freeman” being aired this week in the US that I believe will cover some of the material my book deals with. It’s a shame the producers did not know that my book was available. If you are a US viewer and do watch the show, post here to let me know what you made of it. We don’t get the show in the UK until next year I guess.

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US Publication Day!

At last it is publication day in the US. Here is an interview that I did with Sam Harris talking about it. If you have come to this site then you are probably already very familiar with Sam who is one of the most influential and brilliant thinkers today.


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A Cross between David Tennant & Keanu Reeves?

Click here to hear my dulcet tones woo you to sleep

I just received my copy of the audiobook of “The Self Illusion” which I recorded some weeks back in deepest Leicestershire. As I noted in my earlier post, recording an audiobook is much harder than it might seem but I am pleased to say that I love the finished product. Not because I am in love with hearing my ‘self’ speak (who is?) but the guys at WholeStory audiobooks have done such a fine job of making me sound good. So good in fact that one of my Tweeter followers (@seansterooney) said I sound like a mix of David Tennant (Dr. Who) and Keanu Reeves. Boy those guys at WholeStory must be wizards!


Filed under book publicity

Psychology Today

I have just started a blog on Psychology Today. Why write two blogs you might ask? Well Psychology Today is an edited site that has certain rules about what can be blogged so I want to retain my own independence. I also want the freedom to talk about the more unsavory side of humanity that might be considered too risque for Psychology Today. On the other hand, they have a much larger potential reading audience so I want to be able to access that demo.  Anyway, here is my first blog for them reproduced below.

Well, what should be my very first blog for Psychology Today? I have had a look through the help pages and the do’s and don’ts of blogging on this site. Rule 2 is that there should be no “Blatant self-promotion.” That’s a bit of a tough one for me at the moment given that my blog is all about the illusion of the self and this is also the very week that a certain book on this very topic by this very same author has been launched in the UK. At the danger of incurring the wrath of the editors (they do have the power to pull any blog that defies the rules), then let me briefly write about something that I had forgotten was the negative side of publishing books.

I published my first general audience book two years ago. The first time round, I experienced a whole set of emotions and expectations that I simply put down to virgin author nerves. However, over the past day, I have discovered the very same thoughts and feelings returned all over again with my second popular science book, which shall remain nameless here to appease the Psychology Today editors (hint: don’t you think that’s a snappy title for my blog?).

I published my first general audience book two years ago. The first time round, I experienced a whole set of emotions and expectations that I simply put down to virgin author nerves. However, over the past day, I have discovered the very same thoughts and feelings returned all over again with my second popular science book, which shall remain nameless here to appease the Psychology Today editors (hint: don’t you think that’s a snappy title for my blog?).

I have been writing for years as a scientist, but edited academic volumes and textbooks don’t count—hardly anyone buys them and they are rarely critiqued. Of course, we all get emotionally invested with our journal papers but so long as they get accepted, then publication is simply a moment of pride. Actually, for me, that moment of joy on publication day for journal articles has somewhat evaporated. I vividly remember the exhilaration of receiving the proofs of my first scientific paper in 1986 (I was child prodigy). Nowadays, it is usually an attached electronic PDF file from an automated website that lacks the humanity of that triumphant moment of scientific achievement. More often than not, the final publication appears online well in advance of any physical paper and I only discover it when someone in some obscure part of the world, that does not have library access, sends me a postcard requesting a hard copy. I then have to download it from the Internet, print it off and send it by post.

Maybe the automaticity of journal publication over the recent years explains why scientific journal papers thrill me less. Or maybe I am simply getting a bit long in the tooth when it comes to the problems of difficult reviewers, journal politics and the sheer rip-off of academics time and effort in the whole academic publishing world. Of course I will continue to publish my research and I still enjoy the editor’s letter of acceptance with minor revisions, but trade books are a totally different game. They are much more real world, more risky, more edgy—a bit like releasing your new album.

A number of us academics are doing it now. Probably too many as we vie for the same territory that has been more skillfully occupied by the professional journalists who know how to write for the general public both in terms of accessible style and what is going to sell. We all know who they are. However, we academics should not feel too aggrieved. We have full time jobs whereas these guys have literally got to write for their next paycheck. We all make uncomfortable bedfellows as we look for angles and topics that have not already been covered. It is getting very hard and as soon as something interesting appears on the scientific horizon, you can bet it will end up in a trade book within six months—the minimum time it takes to go from final proof edits to publication.

So we push on with the trade book wars. I am sure that many authors will agree, when starting out, publication day is a double-edged sword. Yes, there is the sense of completion and achievement but those positive vibes are soon replaced by anxiety about how your efforts are going to be received. After all, what’s the point in writing when it is going to be panned by critics or worse, not read at all. Some writers are OK with negative criticism if their books sell well because they can always take comfort that critics are failed writers and the public knows best. Well at least that’s what we tell ourselves. Then there are those books that receive positive “critical acclaim” which is a euphemism for “didn’t sell well.” Inevitably, we try to remain aloof from the process of evaluation by market forces but really we are emotionally distraught by negative reviews and elated by thumbs up and five star ratings. I would like to say that I am above that, but I know that I will be checking my Amazon ratings on the hour for the next week or so. Well at least until the next book idea and offer comes along.

So there it is.. fairly  non-controversial. But do take a visit to the site if you can. Apparently they might pay me.


Filed under book publicity

Publication Day

Today is the official publication day in the UK of my new book, “The Self Illusion.” 

I have some kind, generous comments from David Eagleman, Michael Shermer and Robin Ince on the cover and so far, the first reviews have been positive. However, one reviewer has expressed some existentialist angst reading it but it’s ok, you can’t easily get rid of the grand illusionist that my colleague Dan Wegner has called “The Great Selfini.”

If you decide to buy it, you can order it from amazon. The US and Canadian versions are being published next month. If you do get a chance to read it, let me know what you think. I am hoping it will stimulate minds and debate.  I am sure it will annoy/upset/depress/ liberate (delete as appropriate) a number of you but it should most definitely not bore the reader. And yes, I know the estimated number of atoms in the observable universe is considerably more than 1081. If you read it, you’ll understand why.


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Voice Over is No Push Over

I am holed up in a tiny B&B about 7 miles outside Leicester in the village of Mountsorrel for four days. What can an international jet-setting man of my stature being doing in the Midlands you might ask? Well, I am reading a book – my book, “The Self Illusion” for an audio version. I was so unimpressed with the audio version of my last book, “SuperSense” that when the invitation to record the audio version of my new book was made, I jumped at the opportunity to give it my personal delivery. They said it would take four days and I reasoned that I would be done in two. I mean, how difficult is it to read a book? Especially one that you wrote yourself? Well, I have had a large helping of humble pie. Doing audio books is a really tough gig and I am lucky if I finish in the four days. We never appreciate how much we miss and slur our words when we read and the audiobook engineers pick you every lost syllable.

Pat (Archer) Gallimore and Me after a hard days reading

The studio in Syston where I am recording my book has an excellent set-up and I was totally surprised to discover that a fellow reader was none other than Pat Gallimore. When we were introduced, I knew she sounded re-assuringly comforting and very familiar. She explained that I might recognize her professional persona of Pat Archer. Gasp.. For those of you unfamiliar with “The Archers,” it is and has been the leading Radio Four soup opera for the past 60 years and Pat Archer is one of the main characters. The show has one of the strongest, most loyal fan bases in the world.

So Pat and I have been hanging out and discussing the difficulties of voice artists.  I now have a new found appreciation of what they do and more importantly, the difficulty of understanding the written word. For example, I have a problem with the word, “similarly” and vow to avoid this in future books of mine.  I dare say this will be the last time I do an audio reading of my book but it has been a valuable learning experience. But I have come to loath the sound of my own voice.


Filed under book publicity, General Thoughts