How Pleasure Works

I have only really used this blog for promoting my book (after all it was set up by my US publisher) but I would like to take this opportunity to plug the wonderful new book “How Pleasure Works” from the brilliant Paul Bloom. Paul is a Yale Professor of Developmental Psychology and wrote “Descartes Baby” which has been so inspirational in my thinking. Now he has turned his attention to pleasure! Paul has the amazing ability to make deep concepts accessible and this new book is no exception. I think we both share a sense of the wicked and the sections on pornography are eye-opening (as it were). There’s some absolutely fascinating stuff on essentialism and his discussion of a concept you may not have encountered before “alief” is really thought provoking.

His UK publishers asked me for a blurb and I suggested, “Pleasure yourself with Paul Bloom’s new book – you wont be disappointed.” For some reason they did not go for that. I wonder why? There again, if you compare the US with the UK cover, I think on this instance we Brits have been particularly prudish! If asked by  Crassus from “Spartacus” on this particular issue, I would have to say that I prefer oysters!

It is on sale today in the US and UK and here are the two covers.

US Cover - Do you prefer oysters?

UK Cover - or being tickled with a feather?

8 Comments

Filed under General Thoughts

8 responses to “How Pleasure Works

  1. I love your blurb. It’s perfect. And in this case, the U.S. cover is definitely better than the UK (except for those funky brackets around the subtext).

    Unfortunately for me, the UK cover just brings up memories of Carson McCullers’ book Eye of the Peacock, which is a wonderful book about unusual, shall we say, pleasures.

  2. When did you get that salt shaker on your banner? Very fancy.

  3. brucehood

    Yes, new look – new me…. lots of plans for this year. Whether I achieve any of them is another matter. There is a relaunch of my book in the US under the new title “The Science of Superstition” later this month and hopefully this time people will get it – both literally and intellectually!

  4. I prefer the US cover too… the book looks really interesting… right up my alley😉

  5. brucehood

    Nursemyra.. Is that a double entendre? I can highly recommend it.😉 back to you

  6. Maybe I’ll finally read your dang book, Bruce. There are little dishes of salt all over my apartment soak up the negativity so I can toss it off the terrace.

    I’ll show you a thing or two about superstition the next time you’re in New York.

  7. brucehood

    Don’t make me come over to NY and persuade you Tricia!

  8. I’m sure that will take some discipline.

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